Marion Parker, Chairman
MParker40@ymail.com
978-433-6749

Publicity books are a documentation of a club’s outreach activity for the year.  Each club is allowed to send one Club Publicity Book to the GFWC of Massachusetts Publicity Chairman for judging. Publicity books are judged by a panel of individuals expert in their fields whether they be publishing, editing, marketing etc.  Awards are presented to clubs whose public relations outreach denotes a strong, creative effort as indicated in their publicity books.  When reviewing, judges award points as follows.

• 50 percent for newspaper articles and TV & Radio coverage,
• 30 percent for other kinds of publicity such as: brochures, flyers, signs, paid advertisements, new member kits, membership cards, creative web pages (include examples in a section following the clippings),
• 20 percent for presentation and ease of handling.

ENTRY REQUIREMENTS FOR JUDGING

• Materials in the books should have been prepared and printed or aired between January 1, 2010 and December 31 2010 for the 2011 entry (and between January 1, 2011 through December 31, 2011 for the 2012 entry)
• Be sure to put the date the article appeared and the name of the publications in which it appeared on EACH clipping.
• Include all electronic media coverage.  Video, audiocassettes and CDs can be submitted, but do not put them into the book.
• Although publicity books are judged mainly on content, it is important that material is presented in an organized fashion, with articles securely fastened to pages and key     information highlighted.
• The judges find it helpful if you provide one or two sentences (no more) explaining a project or program you have publicized.
• List the local radio and television stations to which club news was sent.
• On the front page of the book, include the following:

                Name of club
                Name of club contact
                Number of club members
                City or Town of club with population figures

• Print the name of your club and the contest year on the outside cover of the book.
• Your book should be in a lightweight, 8.5 x 11 inch binder or cover.  (Points may be deducted if the book is oversized and difficult to handle.)  Your materials can be in only ONE book.
• Enclose a self-addressed stamped package of the necessary size with appropriate size to ensure the return of the Publicity book.

NOTE: Only those entries that include the self-addressed stamped envelope will be returned.
CONTEST DEADLINES

Club entries for the January through December 2010 contest must be received by the GFWC of Massachusetts Public Affairs (Publicity) Chairman on or before February 15th, 2011.  The deadline for the January thru December 2011 contest is February 15th, 2012

2010 entries may be submitted at the GFWC of Massachusetts Mid-Winter Meeting in Marlborough, January 22, 2011.   

Or clubs may send their entries to:

Marion Parker
GFWC of Massachusetts Public Affairs (Publicity) Chairman
30 Prospect Street
Pepperell, MA 01463

Winners of the GFWC of Massachusetts publicity book contest will be given 1st, 2nd and 3rd place award certificates at the Annual Meeting in May 2011.


The publicity book winning the first place certificate will be sent on to Washington, DC and entered in the GFWC International Press Book contest. 

The awards for the GFWC International Press Book contest are as follows:

• 1st place $150
• 2nd Place: $100
• 3rd Place: $75

Honorable Mentions: Certificates for 1st, 2nd, and 3rd place winning entries will be on display at the GFWC Annual International Convention.

 

Questions?

Please contact Marion Parker via email MParker40@ymail.com or phone 978-433-6749